Why use the publicity toolkit?
- As one of the UK's leading research-intensive universities, the work of our academics can have national and global impact, and is therefore of interest to people both on and off campus.
- Telling the world about your work has never been easier, because the toolkit has been built specifically to help you get your message across in a variety of ways to a variety of audiences.
- Disseminating knowledge that has a major impact on global society is one of the University's strategic aims.
- The toolkit will help improve the level of communication between University staff and the media, giving opportunities to boost the reputation of yourself, your department or centre and faculty.
- Key stakeholders, fellow academics and funders will be able to learn more about your activities.
- Research councils expect you to disseminate your research not only to the academic world but also to the general public.
We believe that researchers have a responsibility to publicise their science and its objectives and outcomes; and so help to raise public awareness of its applications and implications. Obtaining media coverage is one effective way to do this.
Biotechnology and Biological Sciences Research Council
If you're in any doubt about the value of publicity for your work, then visit our case studies to see some examples of just what the toolkit could be used for - and how these tools and techniques have been used successfully by the University in the past.
"I am running a workshop in Engineering for PhD/Postdoc researchers called Engaging the Public with Your Research. The workshop forms part of our 'MAKE SOME NOISE' programme of public engagement with research run in the spring each year.
Part of this particular workshop will be about getting publicity for Engagement activities and I will be referring the participant to the publicity toolkit.
This is a simply fantastic resource from which everyone, including me, will learn much. Congratulations to everyone involved in putting it together!"
Researcher Training and Development Manager
Graduate School Office